Direct Response Creative Strategist/Copywriter

🚨 HIRING 🚨

Role: Direct Response Creative Strategist / Copywriter (Remote, LATAM)

Open to candidates in Brazil, Argentina, Mexico, Colombia, Chile, Uruguay, and across Latin America

Context

We are a DTC beauty brand at 8 figs scaling to 9. Creatives is our biggest lever, we are hiring A+ players who know how to write winning ads, find net new angles, formats, concepts, avatars to expand TAM and conduct feedback loops and extract clear learnings from each ad.

Our best strategist made $30k last month.

The job in one line: own a creative pipeline end-to-end — research the customer, find the angle, write the script, brief the editor, read the results, iterate — and produce net-new concepts every week that take up ad spend.

Required

1. 2+ years as a direct response marketer in house at a DTC brand or creative agency.
2. Personal winners — wrote scripts that spent over $100K+ in ad spend.
3. Consumer psychology - understand why ads won or failed.
4. Obsessed with studying ads.
5. Native-level written Spanish. Our ads run in the US to American spanish speaking customers, so your scripts must read like a native speaker wrote them.
6. At least 4 hours of overlap with US Eastern Time (EST) each workday.

Who we hire

1. Researcher-writer, in that order. They live in Reddit threads, reviews, and comment sections until they find the pain nobody’s saying out loud — then write hooks in the customer’s own words. Ads are made in the research, not the edit.
2. Direct response skills. Thinks in hooks, awareness levels, angles, and avatars — not aesthetics. Can explain why an ad won mechanically.
3. Proven winners. Has personally produced ads that spent real money profitably ($100K+ behind a single concept they made, at a brand or agency doing $1M+/mo on Meta). Authorship verified, not “was on the team.”
4. Reads their own data. Fluent in hook rate, hold rate, CPA, ROAS — makes their own kill/iterate calls without a media buyer translating.
5. Radically coachable. Takes a brutal ad critique and comes back with a better version, not a defense. Non-negotiable.
6. Volume-capable. 15 net-new concepts/week, every week, without quality collapsing. Obsession receipts: a swipe file they keep unprompted, breakdowns they do on their own time.

Comp

$4-6k/mo USD + Performance bonus

3% of ad spend for winners at KPI

remote, independent contractor, paid in USD

Career Growth Path

Creative strategist → Lead creative strategist → Head of creatives → CMO

How to apply

Send a 3-minute Loom (in English) covering

1. The best ad you’ve written: the research trail behind it and how much was spent on it
2. Your last role and what you accomplished

No Loom = no review.

Perferred

Beauty experience

Selling to women over 40 - understanding their psychology