Digital Marketing (Creative Strategist)

Turn investment products, consumer insights, and emerging trends into bold, engaging, and impactful marketing campaigns. This role is ideal for someone who combines strategic thinking with strong creative instincts and has a proven ability to develop Big Ideas, breakthrough campaign concepts, and compelling brand stories that resonate with modern consumers, especially Gen Z and Millennials. You will play a key role in transforming complex financial and investment topics into exciting, relevant, and culturally engaging experiences that drive brand awareness, consumer engagement, and organic conversations.

Responsibilities

• Big Ideas & Campaigns: Develop distinctive creative concepts for brand campaigns, product launches, and integrated marketing initiatives across digital, social, influencer, and experiential channels.
• Consumer Insights: Translate audience motivations, behaviors, and lifestyles into relevant campaign ideas, particularly for Gen Z, Millennials, and emerging investors.
• Trends & Culture: Identify emerging social trends, cultural moments, and digital conversations to create timely, shareable campaigns.
• Buzz & Earned Media: Design creative activations and collaborations that generate organic engagement, brand conversations, and earned media opportunities.
• Creative Storytelling: Turn complex investment products into clear, relatable narratives aligned with brand positioning and business objectives.
• Creative Direction & Collaboration: Guide campaigns from concept through execution, pitch ideas to stakeholders, and collaborate with internal teams and external agencies to ensure creative quality, brand consistency, and compliance with financial marketing requirements.

Job Qualification

• 3+ years of experience in Creative Strategy, Creative Development, Integrated Campaigns, or a related role within a creative agency or brand marketing team.
• Strong portfolio demonstrating Big Ideas, distinctive campaign concepts, and compelling storytelling, with clear ownership of creative contributions.
• Proven ability to translate business objectives and consumer insights into creative campaigns across digital, social, influencer, and experiential channels.
• Strong understanding of Gen Z and Millennial audiences, social media trends, pop culture, and digital communities.
• Ability to simplify complex products or information into clear, relatable, and engaging stories.
• Experience developing campaigns that generate organic engagement, social conversations, or earned media is highly desirable.
• Strong presentation, pitching, and collaboration skills, with the ability to guide creative execution and provide constructive feedback.
• Interest in investing and financial products, with a willingness to understand financial marketing requirements. Experience in financial services, fintech, or investment brands is a plus.