D2C Performance Creative Strategist (Ahmedabad Residents Only)

Location: Ahmedabad | Full-time

We're looking for a curious, insight-driven DTC Creative Growth Strategist who understands what makes ecommerce consumers click, engage and convert.

You'll work closely with our D2C Growth Marketing, Design and Shopify teams to turn consumer insights and performance data into high-performing ad creatives, content and conversion improvements.

What You'll Do

• Analyse ad creative performance and develop new hooks, angles, concepts and iterations.
• Turn consumer insights, market research and performance data into actionable creative briefs.
• Strategise UGC content, identify relevant creators and guide scripts and content production.
• Identify CRO opportunities across DTC websites and coordinate improvements with our Shopify team.
• Contribute to organic content strategy and emerging social media trends.
• Collaborate with media buyers and designers to continuously improve creative performance.

What We're Looking For

• 2–4 years of relevant experience in DTC, performance creative strategy or ecommerce content.
• Hands-on experience developing and iterating ad creatives based on performance insights.
• Strong understanding of Meta Ads, consumer psychology, creative hooks and ecommerce metrics.
• Good judgment of what works across paid and organic social content.
• Comfortable using AI tools for research, ideation and creative workflows.
• Strong ownership, curiosity, attention to detail and the ability to learn fast.

You don't need to know everything about CRO or influencer marketing. But you should know how to think, experiment and create content that drives business results.

If you love understanding why consumers buy and turning those insights into winning creatives, we'd love to hear from you.