Creative Strategist

TrueFan AI | Gurugram, On-site | Full-time | 3+ Years

TrueFan AI is building the future of AI-powered personalised video experiences, enabling brands and businesses to create engaging video content at scale.

We are looking for a Creative Director who can combine creative excellence with a strong understanding of sales and business outcomes. You will work closely with the Marketing, and Product teams to create compelling pitches, campaigns, demos, and customer-facing content that helps convert prospects into customers.

Key Responsibilities

• Own the creative strategy and execution for initiatives.
• Develop compelling pitch decks, sales presentations, videos, demos, case studies, and marketing collateral.
• Create customised creative concepts and proposals for prospects.
• Translate TrueFan AI’s technology and product capabilities into simple, engaging business stories.
• Develop industry-specific use cases and creative campaigns for customers.
• Work closely with Sales to understand prospect requirements and create relevant solutions.
• Lead and mentor designers, video editors, copywriters, and other creative resources.
• Build scalable creative templates and sales enablement assets.
• Leverage AI-powered creative tools to accelerate content creation.
• Experiment with new formats, storytelling techniques, and AI-video capabilities.
• Track creative performance and use sales/customer feedback to improve content.

What We’re Looking For

• 3+ years of experience in Creative Direction, Advertising, Brand, Content, or Creative Marketing.
• Experience working with B2B/SaaS is preferred.
• Strong storytelling, conceptualisation, and visual communication skills.
• Ability to simplify complex technology into compelling customer-facing narratives.
• Strong understanding of digital content, video, branding, and marketing.
• Experience managing creative teams and multiple stakeholders.
• Strong portfolio demonstrating creative campaigns, videos, branding, or sales collateral.
• Hands-on experience with AI tools such as ChatGPT, Runway, Kling, Veo, Mid journey, Canva AI, or similar tools is a plus.