Creative Strategist

Do you catch yourself quoting TikToks more often than you’d comfortably admit? Do you see great brand + creator collabs and think “I wish I had thought of that…” ? Our team of creator marketing experts is growing, and we’re looking for people who not only understand the social media landscape but live and breathe on the cutting edge of it.

Open Influence is a global, award-winning creator marketing company, providing premium, end-to-end creator marketing solutions. Since 2013, we have been pioneering the creator economy, executing social-first strategies for over 1,500 top brands—including Uber, Subaru, Coca-Cola, AT&T, and Disney. As a platform-agnostic and talent-agnostic partner, we connect brands with the right creators, on the right channels, to drive measurable impact and business growth. From kickoff to merchandising performance, the campaigns are powered by our best-in-class creative team. That’s where you come in…

We won’t bury the lead: success in this role requires a creative “free-range” mindset, paired with a deep understanding of the ever-evolving world of creators and social media. We combine our passion for culture with an infectious commitment to driving meaningful results for our clients. Sure, every agency will have a ‘work hard, play hard’ environment. Our approach is: work smarter, play better.

A job description won’t do Open Influence’s company culture justice, but we’ll give you a snapshot in a few bullets.

• We understand that culture starts at the top. Our management team maintains an ‘open door’ policy at all times and actively creates safe, inclusive spaces for connection, sharing, and strategizing.
• We recognize and celebrate each other’s wins, and pick each other up when we stumble (which, spoiler alert: we all do).
• We aren’t afraid to look in the mirror. We continually learn, grow, and improve what we do and how we do it.
• Plus, a bunch of other perks like full benefits, Summer (+ ‘No Meeting’) Fridays, phone bill reimbursement, dog-friendly offices, and more.

ABOUT THE ROLE

We’re looking for a dynamic team player to join our Creative Strategy team in New York, operating under a hybrid in-office model. This is a highly collaborative role that will work to bring creative strategy to life within creator marketing efforts. You’ll have the opportunity to work directly with top brands across various industries as you shape innovative, insight-driven campaigns that drive real impact, all the while tapping into the (fun!) power & impact of creators.

KEY RESPONSIBILITIES

• Work with the Creative Team to develop detailed, multi-platform creator marketing campaign strategies and ideas for multiple client verticals
• Distill client briefs, conduct research, and analysis to develop strategic concepts and plans that address client needs
• Leverage the power of social listening from primary research to data pulling in order to develop insights & ideas that, in turn, drive impact potential for brand creator initiatives.
• Contribute insights that provide strategic context and elevate the Creative Strategy Team’s work
• Continue to develop and maintain a strong understanding of the main social media platforms and the latest social/creator-related trends
• Create impactful presentations and reports that clearly articulate the key aspects of the strategic plan
• Develop analysis of creator marketing campaign and efforts impact and performance on an ongoing basis and through wrap reports
• Design high-quality, on-brand assets for internal and external use
• Clearly communicate and defend the rationale behind the recommended strategy
• Efficiently manage a high volume of work from start to finish

EXPERIENCE

• 3-5 years of experience in creative strategy, creator marketing, social media, or other related creative fields
• Portfolio-first mindset: We value proof of work, creative builds, and innovative executions over a long resume. If you’ve built cool things and can show it, that matters more than titles.
• Strong background in graphic design, and/or notable experience and experimentation in using AI to develop imagery/video content.
• Expertise in leading creator-related concepts and strategies
• Understanding of the social media, brand, and influencer marketing space
• Bonus: Experience creating content!

SKILLS AND QUALIFICATIONS

• Excellent creative presentation deck-building skills
• Graphic design skills, including experience with Photoshop, Illustrator, and Canva
• Ability to conduct research, excitement to develop insights, a creative mind to concept ideas, and a sharp mind to evaluate impact to drive learnings and future optimizations
• Excellent written and verbal communication skills. You are a creative and strategic thinker able to connect our client’s goals through a logical approach. You can take a complex concept and present it in a way that is easy to understand
• Familiarity with the RFP process, analyzing briefs, the problems brands are trying to solve, and how to deliver an effective response
• Curiosity and fluency with AI: we’re excited by candidates who experiment with AI tools, prompt creatively, and think about how AI intersects with culture, creators, and strategy
• Ability to process data and identify relative trends
• Dynamic and resourceful, with the ability to prioritize and be held accountable for multiple projects with fast turnarounds
• Excellent time management skills
• Deep understanding of the creator space, branded content, and the social/digital advertising landscape
• Comfortable navigating the nuances of working with a diverse portfolio of clients, including but not limited to Automotive, TV/Film, Lifestyle, Fashion & Beauty, CPG, and Gaming
• Proficiency in Google Slides, PowerPoint, and/or Keynote

Please provide access to your online portfolio or attach work samples with your resume for consideration.

The expected salary range for this role is $80,000–$100,000 USD, depending on experience.

Open Influence provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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