Creative Strategist
Opens MVR Digital’s careers page (BambooHR)
The role
Creative Strategist (Full-Time, Remote)
MVR Digital is hiring a Creative Strategist to own the link between performance data and creative output for our luxury and premium DTC clients. This is not a brand-storytelling role. You'll read Meta and Google ad performance daily, form testable hypotheses about what's working and why, and write briefs precise enough that a designer or editor can execute without guessing.
About MVR Digital
MVR Digital is a performance marketing agency serving luxury and premium DTC and e-commerce brands, with roots in New York, Denver, and Canada. We were named one of Adweek's Fastest Growing Agencies. We operate fully remote and async-first, using Slack and ClickUp to run distributed teams across the US and Canada.
Our Values
- Act Like an Owner
- Clarity Over Complexity
- Serve Clients' Best Interest
- We Win Together, We Lose Together
- Data-Informed, Human-Led
What you'll own
- Performance-to-brief pipeline - Read Meta and Google ad performance data daily. Identify which hooks are fatiguing, which formats are holding attention, and which audiences are saturating. Translate those signals into structured creative briefs: segment, message, hook type, format, reference, and success metric.
- Creative testing strategy - Build and prioritize a testing roadmap with media buyers. Form specific, falsifiable hypotheses rather than general concepts.
- Brief management and execution oversight - Brief designers, video editors, copywriters, and UGC creators. Maintain a tagged creative asset library so winning concepts from past sprints can be found and iterated on, not rebuilt from scratch.
- UGC scripting and trend iteration - Track UGC and short-form trends across TikTok and Instagram on a rolling basis and adapt winning formats to client brands and offers quickly, before they fatigue.This is a core function of the role, not a secondary skill. Candidates without recent, hands-on UGC scripting experience should not apply.
- Iterate on existing UGC concepts based on performance data: tightening hooks, testing new openers, recutting pacing direction for editors.
- Write UGC-style scripts that sound like real people talking, not ad copy. You should be able to nail hook, problem, proof, and CTA structure in a 15-30 second format.
What you need
- 3+ years in creative strategy, performance marketing, or a closely related role (media buying, copywriting, or brand marketing with a strong performance bent).
- Demonstrated experience writing structured creative briefs, not mood boards.
- DTC or e-commerce experience strongly preferred.
- Luxury or premium brand experience is a differentiator, not a requirement, but you should be able to speak to how creative instincts shift in a higher-consideration purchase environment.
- Comfortable in a remote, fast-moving agency environment managing multiple client accounts and external creative partners simultaneously.
- Strong written communication. You'll be working async with a distributed team, so clarity in writing carries real weight.
- Hands-on UGC scriptwriting experience, ideally with a portfolio or examples of scripts that turned into produced ads.
- Working fluency in Meta Ads Manager and Google Ads reporting. You should be comfortable reading hook-rate and hold-rate curves, not just total spend and ROAS.
Nice to have
- Familiarity with AI-assisted creative research or tagging tools.
- Basic working knowledge of Figma, Canva, or Adobe tools, enough to communicate visual direction, not to execute design work yourself.
Role details
Full-time, fully remote. Open to candidates across the US and Canada. Compensation is monthly, commensurate with experience.
Benefits: PTO, paid holidays and flexible Friday's
About this post
- Hiring
- MVR Digital, agency
- Apply at
- the company’s careers page ✓ Direct
About MVR Digital
MVR Digital is a performance marketing agency built on a principle that matters: your brand deserves strategic thinking across the entire customer journey, not piecing together disconnected tactics. We're an all-senior team that handles everything from acquisition to retention, treating each channel as part of a cohesive growth system rather than isolated campaigns. Our core strength is paid media across Meta, Google, TikTok, Pinterest, Reddit, and emerging platforms, but we've built our agency around the reality that sustainable growth requires more. That means SEO and organic search strategies that compound over time. Email marketing that turns customers into repeat buyers. Influencer and UGC partnerships that build authentic social proof. Creative capabilities spanning video, animation, and design that keep your brand fresh across every touchpoint. And the data infrastructure to tie it all together so you actually understand what's driving results. Recognized as an ADWEEK Fastest Growing Agency, we've developed deep expertise in categories that demand sophisticated, coordinated approaches: luxury goods, skincare and beauty, automotive services, and restricted verticals where creative strategy, compliance, and multi-channel execution need to work in lockstep. We don't sell transformation stories or guarantee specific ROAS. What we offer is rigorous testing, transparent reporting, and strategic oversight from people who've been doing this long enough to know that sustainable growth comes from orchestrating multiple channels intelligently, not chasing quick wins on one platform. Our clients tend to stick around for years because we're genuinely invested in building something that lasts. If you're looking for a partner who can handle the complexity of modern marketing without farming pieces out to freelancers or junior teams, let's talk about what you're building.
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