Creative Strategist / Marketing Lead

At Remote Latinos, we are seeking a strategic, highly execution-oriented Creative Strategist / Marketing Lead to take full ownership of marketing campaigns across our client-facing B2B brand, candidate B2C brand, and executive leadership channels.

This is a true hybrid role: you will not only design growth campaigns, but also build GoHighLevel funnels, write conversion copywriting, produce visual assets, configure automated workflows, and implement AI systems to generate leads, book appointments, and drive sales.

• Compensation: $2,000 – $3,000 USD/month base (commensurate with experience) + Performance-based bonuses.
• Schedule: Full-Time.
• Location: 100% Remote (Exclusively for candidates in Latin America).

What You'll Do

• End-to-End Campaign Design: Connect content, email marketing, landing pages, and CRM workflows to convert organic traffic into booked appointments and sales.
• Content & Copywriting Production: Directly craft social posts, carousels, video concepts/scripts, and email launch/nurturing sequences across multiple channels.
• GoHighLevel Funnel Building: Design landing pages, build lead magnets (assessments, calculators), setup email campaigns, and configure GHL automations.
• AI & Marketing Automations: Implement AI agents, Make, and Notion workflows to research trends, generate content frameworks, and eliminate manual tasks.
• Project Leadership & Team Coordination: Lead marketing projects from ideation to launch, managing deliverables with video editors, designers, community managers, and ads teams.
• Analytics & Optimization: Review organic channel KPIs (leads, scheduled appointments, conversion rates, collected revenue) to continually refine funnels and strategy.

Non-Negotiable Requirements

• GoHighLevel (GHL) Proficiency: Hands-on capability to build workflows, automations, landing pages, forms, and email campaigns (not just writing copy).
• Multi-Channel Growth Track Record: Proven experience in B2B/B2C digital marketing, growth strategy, and lead generation.
• Technical & AI Skills: Practical experience leveraging ChatGPT, Claude, Make, and Notion to build scalable marketing workflows.
• Creative & Visual Execution: Direct experience with Canva, video editing frameworks (CapCut/HeyGen), and commercial copywriting.
• Fluent English & Spanish: Ability to produce marketing assets and communicate effectively in English for U.S. market positioning.