Creative Strategist

Creative Strategist (Performance / Direct Response)

Please fill up that form: https://www.meritfirst.us/candidate/tests/62e31283-0c48-4c5e-819a-9dcaf9f64848

You turn customer insight into angles, and angles into briefs the team can execute without questions. Then you read the results and start again.

ABOUT ENSAIO

Ensaio is a new in-house performance creative studio in Lisbon. A team of 7 that ships around 200 ready-to-launch ads a month (10 angles × 5 variations every week) for several brands.

Strategy, production and media buying sit in the same room, and every result feeds the next brief.

WHAT YOU'LL OWN

• Personas and customer insights
• Angles, promises and hooks
• Concepts and scripts for UGC, video and statics
• Test hypotheses for each batch
• Sign-off on creative direction
• New angles from the Media Buyer's learnings

WHAT WE'RE LOOKING FOR

• Direct-response experience on Meta and Social Media in general
• You write hooks that stop the scroll and briefs that need no follow-up call
• You read ad data: hook rate, hold rate, CPA etc
• Fluent English

HOW YOU'RE MEASURED

Rate of winning ads, number of angles tested, quality of briefs.

PACKAGE

50-70k gross annual salary · meal card · health insurance · full-time, Lisbon