Creative Strategist for LGBTQ

MeetMinded is a fast-growing startup that helps turn strangers into friends. Thousands of people attend our local meetups every week across major cities in the US, UK, Canada, and beyond.

We're looking for a Creative Strategist for LGBTQ+ Ads who knows how to turn customer insights, cultural trends, and performance data into compelling Meta ad concepts that resonate with LGBTQ+ audiences.

You'll own the creative strategy behind our LGBTQ+-focused Meta campaigns — from researching audience behavior and identifying winning angles to writing creative briefs, analyzing performance, and continuously testing new ideas with our growth team.

We're looking for someone who understands how to communicate with LGBTQ+ audiences in a way that feels authentic, inclusive, and relevant — without relying on stereotypes or generic messaging. You know how to combine cultural awareness with a performance-driven mindset to create ads that capture attention, build connection, and drive measurable results.

Our team is international, English is our primary language, and we move fast. We value ownership, curiosity, creativity, and people who enjoy solving problems through both data and experimentation.

And we're just getting started!

What you'll be doing

• Developing creative strategies for Meta (Facebook & Instagram) advertising campaigns targeting LGBTQ+ audiences
• Researching LGBTQ+ audience insights, cultural trends, competitors, and winning ads to identify creative opportunities
• Developing fresh hooks, angles, messaging, and concepts that resonate with different LGBTQ+ audiences
• Writing clear, actionable creative briefs for video editors, creative producers, and UGC creators
• Ensuring creative concepts reflect LGBTQ+ experiences authentically and inclusively
• Analyzing ad performance and translating insights into actionable creative improvements
• Working closely with the growth marketing team to test, iterate, and scale winning concepts
• Continuously generating new ideas to keep our campaigns relevant, engaging, and performance-driven

What we expect

• At least 6 months of experience as a Creative Strategist or in a similar performance marketing role
• Proven experience developing creative briefs for Meta ads
• A strong understanding of direct response marketing and performance-driven creative
• The ability to identify promising audience insights and translate them into compelling ad concepts
• A genuine understanding of LGBTQ+ audiences, culture, and the importance of authentic representation
• Excellent written English and the ability to communicate ideas clearly
• An analytical mindset combined with strong creative thinking
• The ability to work independently, experiment, and take ownership of results

Nice to have

• Experience working with consumer apps, lifestyle brands, or community-focused products
• Experience developing campaigns for LGBTQ+ audiences or LGBTQ+-focused brands
• Experience collaborating with video editors, UGC creators, and other creative partners
• Familiarity with AI tools for creative research, ideation, and workflow optimization

What we offer

• Real ownership and autonomy over your creative strategy
• The opportunity to help shape a fast-growing global brand
• Direct impact on campaign performance and business growth
• The chance to create advertising that helps people feel seen, represented, and connected
• An international, fast-moving team that values initiative, creativity, and high standards

⬇️ Fill out the form and join us! ⬇️