Creative Strategist

Creative Strategist

Full Time · On Site · Mid-Level (Junior with Strong Portfolio to Senior)

We are an ecommerce company managing online brands through direct-response performance marketing across various product niches. We are looking for a Creative Strategist to serve as the bridge between market research, consumer psychology, and ad creative execution. In this role, you will lead the ideation, scripting, and strategy for high-converting video and image ad campaigns across platforms like Meta and TikTok. You will work closely with our media team and team lead to plan creative roadmaps, map full-funnel customer journeys (from cold traffic to retargeting), and continuously test new hooks, angles, and concepts.

You will conceptualize ads using existing brand footage, stock assets, and AI tools to showcase product concepts effectively. We strongly support the smart use of AI as a research and efficiency booster, but we value critical human judgment above all, AI should assist your workflow, not replace deep consumer understanding, original creative direction, or sharp editorial critique.

Job Description

The activities of the Creative Strategist may include:

• Researching target audiences, consumer pain points, buying triggers, and competitive landscapes across multiple brand niches
• Mapping out creative strategy across all funnel stages (Top, Middle, and Bottom of Funnel) and stages of audience awareness (Unaware to Most Aware)
• Writing detailed video scripts, ad copy, visual briefs, and shot lists for video editors
• Developing diverse creative angles, scroll-stopping hooks, and messaging frameworks (Problem-Agitate-Solve, Us vs. Them, Before/After, Feature/Benefit)
• Utilizing existing brand footage, stock libraries, and generative AI tools to visualize concepts and showcase products seamlessly
• Analyzing Meta and TikTok ad trends, viral formats, and competitor swipe files to bring fresh, relevant concepts to our portfolio
• Consulting regularly with the marketing and media buying team to review performance feedback and refine creative strategy
• Creating rapid variations (hook tweaks, pacing, CTAs, alternate copy) to iterate on winning ad concepts
• Leveraging AI tools thoughtfully to accelerate script variations, brainstorming, and research, critiquing and refining generic outputs to maintain high brand standards
• Maintaining organized brand briefs, creative testing roadmaps, and swipe file libraries for the team

Qualifications

Skills

• Direct-Response & Funnel Mastery: Deep understanding of ecommerce performance marketing, customer psychology, and funnel mechanics
• Creative Scripting & Copywriting: Strong ability to write short-form ad scripts, native social copy, and high-converting headlines tailored to Meta and TikTok
• Concept Execution with Existing Assets: Ability to envision compelling concepts using available footage, stock media, and AI generation
• Trend & Market Sensitivity: High awareness of social media ad trends, creative hooks, and emerging visual styles
• Smart AI Integration: Proficiency in using AI tools for ideation and speed, paired with strong editorial standards to refine generic outputs into high-performing concepts
• Strategic & Organized: Ability to manage creative roadmaps and maintain brand consistency across a multi-brand portfolio

Experience

• Mid-level candidates preferred (Senior or ambitious Junior-Mid candidates welcome with demonstrable proof of ability)
• Proven experience in direct-response marketing, copywriting, performance creative strategy, or paid social growth for DTC ecommerce brands
• Demonstrable portfolio required: examples of written ad scripts, creative briefs, and ecommerce video ads you authored or strategically conceptualized
• Track record showing a solid foundation in performance concepts and willingness to grow within a fast-paced team

Languages

• Romanian required
• English required

IT

• Comfortable navigating Meta Ads Library, TikTok Creative Center, and creative research platforms
• Proficient with Google Suite (Google Docs, Sheets, Workspace) for creative briefing and tracking
• Familiarity with generative AI tools (ChatGPT, Claude, Midjourney, etc.) as creative production accelerators

Additional Information

• Full time position
• On site role
• Direct influence on creative production, ad strategy, and brand scaling across a multi-brand portfolio
• Hands-on collaboration with media buyers, team leads, and video editors