Creative Strategist

Creative Strategist: video-first DTC ads (Remote, Full-time)

Elevator Brands is an ecommerce holding company that builds and scales direct-to-consumer brands. Our lead brand is a US subscription brand spending seven figures a month on Meta. We make almost all our ads in-house with strategists, video editors and a designer. Everyone is remote, and most of the team is in Brazil.

We're building a second creative pod and need a strategist to lead it.

What you'll do

• Turn customer research, competitor ads and our performance data into editor-ready briefs for VSL, UGC and AI/animation video. That's about 15-20 a week, roughly 7-8 new concepts and 8-13 iterations on winners.
• Lead 2–3 video editors: brief them, review their cuts and give clear feedback.
• Read the numbers every week (hook rate, hold rate, CTR, CPA, spend) and decide what to kill, iterate or scale.
• Break down competitors' winning ads and bring us angles we haven't tested yet.
• Write within strict claim rules. Every ad passes a compliance review before it ships.

What you bring

• Meta video ads you strategised or wrote that scaled, with your exact role and rough spend or results.
• Sharp, native-level US-English writing. Our ads run in the US.
• Direct-response fundamentals: hooks, angles, mechanisms, offers, VSL structure.
• You treat spend as the verdict and make decisions from data, not taste.
• Experience leading editors or giving them structured feedback.
• Big plus: ads in a compliance-heavy category, and daily use of Foreplay, Atria, Motion or the Meta Ad Library.

What you get

• $2,000–2,800 per month, full-time, depending on experience.
• An uncapped bonus for every ad that scales: $150 when it passes $3k spend, then +$400 at $10k and +$800 at $25k. Iterations of existing winners pay half.
• The first month is a paid trial with full pay and real bonuses. At day 30 we review together, and if you hit the targets your base goes up straight away.
• Real budget behind your ideas from week one, a weekly scoreboard showing your ads' spend and bonuses, one 30-minute weekly call and Slack for everything else.

How to apply

• Apply with your CV and include links to 2–3 ads you worked on that scaled (Meta Ad Library links or files). For each one, say what you did (strategy, brief, script or hook) and roughly what it spent or returned. Applications without ad examples won't be reviewed.