Creative Strategist (AI-Powered Video Ads)

Creative Strategist (AI-Powered Video Ads) | Shevelia (DTC Supplements, US)

IMPORTANT: Complete our application form to be considered: https://tally.so/r/RWG1y4

Only applicants who complete this form will be reviewed.

Shevelia is a new US supplement brand for women navigating menopause and metabolic health. Two hero SKUs, a strong brand, product in stock, and Meta as our main growth channel. We are looking for a strategist first and an editor second: someone who comes up with the ideas, not just executes briefs, and uses AI to produce at a speed traditional editors can't match.

What you'll do

• Own creative strategy for Meta: research the avatar (women 40 to 60), mine reviews, surveys and competitor ads, and turn insights into angles, hooks and concepts
• Decide what we test and why: build a weekly testing roadmap based on data and customer insight
• Deconstruct winning ads in the supplement space and explain why they work
• Write scripts and briefs for UGC creators, VSLs, founder-style and native "ugly" ads
• Produce video and static ads end to end, using AI tools daily (AI UGC/avatars, image generation, voiceovers, b-roll, upscaling)
• Ship 10+ genuinely different concepts per week: new angles, formats, messengers and stories, not just hook swaps
• Read the data with our media buyer (hook rate, hold rate, CTR, CPA) and decide what to kill, scale or rework
• Keep every claim compliant with FTC/DSHEA rules (structure/function claims only)

What we're looking for

• You are a strategist first: you have owned the creative strategy for a brand, not only edited videos
• 2+ years making performance creatives for DTC brands, ideally supplements, health or beauty
• A portfolio with ads that actually spent and converted, with results
• You think in avatars, awareness levels and angles, not just aesthetics
• Hands-on experience with AI creative tools in a performance setting (Higgsfield, Midjourney, Runway, Kling, HeyGen/Arcads, ElevenLabs or similar)
• You know where AI works for ads and where it hurts trust, and how to make AI content feel real
• Solid editing skills in Premiere Pro or CapCut, and Figma, Canva or Photoshop for statics
• You understand how Meta's Andromeda update changed testing and iteration
• Fluent English; US market feel is a big plus

Nice to have

• Experience with supplement compliance (FDA/FTC)
• Experience sourcing and briefing UGC creators
• Copywriting for landing pages and advertorials

What we offer

• Remote, full-time, flexible hours
• USD 3.50 to 12 per hour, based on experience
• Direct line to the founders, fast decisions, no corporate layers
• Real ownership: you build the creative engine of a brand from day one
• Room to grow into Head of Creative as the team scales

How to apply

1. Click "Apply" on LinkedIn.
2. Complete our application form: https://tally.so/r/RWG1y4

In the form you share 3 ads you made, the results each one achieved, and which AI tools you used. At least 2 ads must be made largely with AI.

Applications without a completed form will not be reviewed.