Copywriter & Ads Creative Strategist

Company: Unity Films

Location: Rawalpindi, Pakistan

Job Type: Full-time, On-site

Experience: 2–3 Years

Job Description

Unity Films is looking for a creative and detail-oriented Copywriter & Ads Creative Strategist to develop compelling advertising concepts, persuasive copy, and engaging content for digital marketing campaigns. The ideal candidate should understand audience psychology, storytelling, and performance-driven creative strategies that help brands improve engagement and conversions.

Key Responsibilities

• Write persuasive ad copy, headlines, hooks, captions, and video scripts for digital advertising campaigns.
• Develop creative concepts and advertising angles for Meta Ads, Google Ads, and other digital platforms.
• Research target audiences, market trends, and competitors to identify effective messaging opportunities.
• Collaborate with designers, video editors, and marketing teams to execute creative campaigns.
• Develop creative briefs for static ads, video ads, and other marketing materials.
• Test different copy variations and creative approaches to improve campaign performance.
• Ensure brand consistency and maintain high-quality written communication across platforms.

Requirements

• 2–3 years of relevant experience in copywriting, advertising, or creative strategy.
• Excellent written communication and storytelling skills.
• Understanding of digital advertising, audience targeting, and conversion-focused messaging.
• Ability to develop fresh creative ideas and persuasive advertising concepts.
• Familiarity with Meta Ads, Google Ads, and performance marketing is preferred.
• Strong research, analytical, and problem-solving skills.
• A portfolio of previous ad copies, scripts, or creative campaigns is preferred.

Work Location: In person